In Chapter three, I found it very interesting that propaganda plays into almost every single part of life. The example of a "tall" coffee being not very tall at all is a prime example that before you order your $8.00 coffee at Starbucks, you expect to get a decent amount of coffe for what you're paying. However, you really aren't getting all that much and "the man" is laughing in the faces of the consumer and he is walking off with full pockets.
Another thing I found very interesting is that language shapes what we do in our world. Flowery words and nice sound advertising draws a consumer in very easily if the consumer is not aware of what is actually happening to them.
Another example of a "play on words" is the example on page 45 where the author is talking about the seven different sizes of olives. Now, in the "normal" world a size large is usually considered a pretty big size. In the olive world, apparently, it is the third smallest size the company offers.
I experienced the use of "weasel words" last night at the Exton Mall. There's a jewelery store in the mall that is closing and there are tons of brightly colored signs that say "UP TO 70% off EVERYTHING MUST GO." However, many of the things in the store were still very very expensive and I didn't really see anything that was priced low enough to purchase.
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ReplyDeletei'm not going to lie, weasel words are the worst. i get owned by them everyday and i had no idea they existed before i read this chapter. not cool
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