Chapter 5, Facts Can Save Your Life discusses the idea that making sure the information you are receiving is correct because it can affect everything from your health, money and freedom. The example the book talks about is of a man who believed everything he was told, which is pretty stupid. He believed a man about a "get rich quick" scheme and ended up losing everything, including his freedom. These types of schemes are everywhere: in the spam folders of our e mail inboxes, in our mail boxes, on our telephones from scheming telemarketers...it's almost unavoidable to go a day without seeing or hearing from one of these schemes. It is up to us as a public to NOT believe what these people are doing. It is very important to also check and recheck everything that is presented in front of us.
The chapter then goes on to talk about The Grey Goose Effect which is a VERY effective tactic that companies use to make money. Ever since reading about this effect, I have become very aware of things I buy because most of us, when we make purchases, make them based on what a product looks like and not what its true qualities really are.
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